The New Departure Co. began business in Bristol Connecticut U.S.A.. The company was founded in 1889 by Albert Rockwell,a Florida hardware dealer. Their first product was a spring loaded door bell. In 1892 New Departure introduced the rotary gong bicycle bell in three sizes. This bell,the No. 1 rotary gong, is the largest .
New Departure is known for introducing a bicycle coaster brake in 1898 and went on to have a long career manufacturing automobile parts.
